Mount Royal University
Calgary, Alberta, Canada
International Market Entry Strategy
INBU 3305
Oct 16, 2020
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Dec 7, 2020
Is your organization looking to expand and do business in a new global market?In this course, students from the Mount Royal Bissett School of Business integrate and apply a range of multifunctional business concepts from marketing, finance, and general management fields to evaluate strategic decisions undertaken by organizations operating in international settings. Students are larger to analyze the current situation of international firms and develop potential strategic alternatives for the organization.Working in small teams, senior business students will study your business and the best options for entering a new international market. They will provide an analysis of top options and provide recommendations with an implementation plan.
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