International Market Entry Strategy
General
- Undergraduate; 4th year, 3rd year
- 10 learners; teams of 5
- 30 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 2/2 project matches
- Anywhere
- Academic experience
- Any
- Any
Categories
Skills
Project timeline
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October 16, 2020Experience start
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October 24, 2020Project scope confirmation
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December 7, 2020(optional) Project presentation
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December 7, 2020Experience end
Timeline
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October 16, 2020Experience start
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October 24, 2020Project scope confirmation
Students present project scope and timeline of work produced, as agreed upon with the employer.
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December 7, 2020(optional) Project presentation
Using Google Meet, the groups will present a high level summary of the final project and receive feedback from the educator and the employer.
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December 7, 2020Experience end
Overview
- Details
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Is your organization looking to expand and do business in a new global market?
In this course, students from the Mount Royal Bissett School of Business integrate and apply a range of multifunctional business concepts from marketing, finance, and general management fields to evaluate strategic decisions undertaken by organizations operating in international settings. Students are larger to analyze the current situation of international firms and develop potential strategic alternatives for the organization.
Working in small teams, senior business students will study your business and the best options for entering a new international market. They will provide an analysis of top options and provide recommendations with an implementation plan.
- Learner skills
- Business consulting, Business strategy, International business, Research
- Deliverables
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As mentioned, the scope and aspect(s) of the new market entry strategy will vary depending on your company and its context.
Students will create detailed report on market entry (International Business Plan). Upon request, students could also present their report findings in a high level presentation to your company.
Project Examples
Student will develop an international business plan on the development of an internationalization strategy for your company including some of the following components. Depending on the nature of the industry you are operating in and the specific needs of your firm, students have completed the following types of work:
- Global / regional industry analysis;
- Value chain analysis of the industry / firm;
- Opportunities/reasons for internationalization;
- Country/region selection;
- Strategy recommended;
- Entry modes suggested.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience. And to commit to attend the final assignment presentation.
Provide data on existing global operations, financial data (sales), and management teams. Students are able to sign confidentiality agreements, if necessary.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.