Mount Royal University
Mount Royal University
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International Market Entry Strategy

INBU 3305
Closed
Mount Royal University
Mount Royal University
Calgary, Alberta, Canada
Abdulrahman Chikhouni
Associate Professor
1
Timeline
  • October 16, 2020
    Experience start
  • October 24, 2020
    Project scope confirmation
  • December 7, 2020
    (optional) Project presentation
  • December 7, 2020
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
business consulting business strategy international business research
Learner goals and capabilities

Is your organization looking to expand and do business in a new global market?

In this course, students from the Mount Royal Bissett School of Business integrate and apply a range of multifunctional business concepts from marketing, finance, and general management fields to evaluate strategic decisions undertaken by organizations operating in international settings. Students are larger to analyze the current situation of international firms and develop potential strategic alternatives for the organization.

Working in small teams, senior business students will study your business and the best options for entering a new international market. They will provide an analysis of top options and provide recommendations with an implementation plan.

Learners

Learners
Undergraduate
Any level
10 learners
Project
30 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

As mentioned, the scope and aspect(s) of the new market entry strategy will vary depending on your company and its context.

Students will create detailed report on market entry (International Business Plan). Upon request, students could also present their report findings in a high level presentation to your company.

Project timeline
  • October 16, 2020
    Experience start
  • October 24, 2020
    Project scope confirmation
  • December 7, 2020
    (optional) Project presentation
  • December 7, 2020
    Experience end

Project Examples

Requirements

Student will develop an international business plan on the development of an internationalization strategy for your company including some of the following components. Depending on the nature of the industry you are operating in and the specific needs of your firm, students have completed the following types of work:

  • Global / regional industry analysis;
  • Value chain analysis of the industry / firm;
  • Opportunities/reasons for internationalization;
  • Country/region selection;
  • Strategy recommended;
  • Entry modes suggested.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • question

    Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience. And to commit to attend the final assignment presentation.

  • question

    Provide data on existing global operations, financial data (sales), and management teams. Students are able to sign confidentiality agreements, if necessary.

  • question

    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

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