Overseas Manufacturing Analyst

Hi all! We're an activewear brand for women in martial arts out of Vancouver, BC. At Wicked Rose , we're developing high performance, environmentally conscious activewear that helps women in martial arts train comfortably and challenge themselves in a traditionally male dominated sport. We are currently manufacturing our activewear in Langley, BC, but we've come to the tough realization that we can't build a sustainable, scalable business manufacturing here in Canada while keeping our prices within the industry standard for martial artists (we would need to charge $220 for a shirt that usually costs $55-$75). We are on the hunt for an intern to research different overseas manufacturers, ensure that worker safety/a living wage/quality of life is of the utmost importance, and potentially research more environmentally friendly alternatives to the fabric that we're currently using. This position may offer the opportunity to work with the Head of Consumer Products at the Trade Commissioner's Service, who will be helping us screen potential manufacturers in Pakistan and Thailand. We are looking for someone who is interested in learning more about the apparel space, manufacturing and logistics, and fabric makeup and sourcing.

Strategic Marketing

Our team is looking for students who can help us drive more traffic and improve our positioning. The primary project requirements include: or this project can include, but are not limited to: Promoting a new product/service launch.Improving online communications.Increasing revenue for an existing product/service.Increasing market share/brand awareness.Improving customer acquisition/retention.Identifying new market segments and opportunities.Situation analysis: summarize the salient points of the case, problem, or challenge and clearly convey why the case is being evaluated.SWOT analysis: identify the primary SWOT elements using the appropriate language.Problem definition: assess the major problem(s) and/or strategic issues the company faces.Strategic alternatives: develop strategic alternatives and provide the pros and cons of each. The status quo should be the first alternative. Note: alternatives should be strategic (not tactical) and relate to marketing (e.g., leadership is a management issue).Strategic recommendation: identify and justify strategic recommendation (note: it may have sub-parts). Thoroughly assess relative to the problem definition, considering cost and revenue implications, SWOT elements, internal factors like culture, growth goals, etc.

Integrated Marketing Communications

Our team is looking for students who can help us drive more traffic and improve our positioning. RebrandingIncrease brand awarenessNew product launchExpansion to new target markets of segmentsEvent promotionVolunteer recruitmentOr any other promotion-related challenge.

Public Relations

Our team is looking for students who can help us drive more traffic and improve our positioning. The primary project requirements include: Student teams can work to analyze a business's PR challenges and opportunities. Your students will use the results of this analysis to create and execute a public relations campaign and provide basic PR materials for the partner's continued use.