Marketing Strategy Development Metis Settlements Development Corporation

The Metis Settlements Development Corporation (MSDC) is seeking to enhance its marketing efforts to attract potential investment opportunities. The primary goal of this project is to develop a comprehensive marketing strategy that effectively targets potential business opportunities. Learners will analyze current market trends, identify key target audiences, and propose innovative marketing tactics, make recommendations for improvements to existing marketing channels such as social media and the corporate website. The project will provide an opportunity for learners to apply their classroom knowledge in marketing, and business strategy to a real-world scenario. By the end of the project, the team should have a clear, actionable marketing plan that MSDC can implement to achieve its objectives.

Hybrid HR Structure Design

Your Sweet Spot Life is seeking to develop a pioneering HR framework that balances the autonomy of independent collaborators with the stability of salaried employment for its joint venture partners. The challenge lies in crafting a structure that fosters innovation and flexibility while ensuring job security and consistent benefits. This project aims to explore and design a hybrid HR model that aligns with the company's ethos and operational goals. Learners will analyze existing HR models, identify key elements that can be integrated into a hybrid system, and propose a comprehensive HR structure that meets these dual objectives. The project will require a thorough understanding of HR principles, employment law, and organizational behavior to ensure the proposed model is both innovative and feasible