

- Location
- Calgary, Alberta, Canada
- Bio
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45 years in business, 25,000 participants in our consulting and training program.
- Companies
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Calgary, Alberta, Canada
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- Categories
- Communications Market research Market expansion Product or service launch Sales strategy
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Recent projects

Economic Factors, Business Challenges, and Opportunities for Small Businesses in US/Canada Trade Relations, specific to applications of tariffs and a possible trade war
This project aims to explore the economic factors, business challenges, and opportunities that small businesses face due to trade relations between the United States and Canada. Our goal is provide insight and analysis of the current trade environment, identify key challenges, and highlight potential opportunities for small businesses. This can include small businesses that import, export or operate only domestically. Objectives: To understand the economic factors influencing US/Canada trade relations. To identify the challenges faced by small businesses in this trade environment. To explore the opportunities available for small businesses. To provide recommendations for small businesses to navigate the trade landscape effectively.

Indigenous Business Coaching Needs Assessment
The Method Effect seeks to understand the specific needs and requirements for business coaching services tailored to Indigenous corporations, both existing and start-up. The project aims to identify key challenges and opportunities faced by these corporations in order to develop effective coaching strategies. Learners will conduct research on the unique cultural, economic, and operational contexts of Indigenous businesses. They will analyze existing literature, conduct interviews with stakeholders, and gather data to provide insights into the demand for business coaching services. The goal is to create a comprehensive report that outlines the current landscape and future potential for business coaching in this sector, enabling The Method Effect to tailor their services effectively. - Research the unique needs of Indigenous corporations for business coaching. - Analyze challenges and opportunities in the Indigenous business sector. - Conduct interviews and gather data from stakeholders. - Develop a comprehensive report on findings.

Fitness Studio Sales Training Project
Fitness Studio Sales Training (FSST) is a division of The Method Effect, a management consultancy and training organization. The FSST program has been built out to utilize a modern individualized sales skills and behaviors assessment that is linked to an online debriefing program. The online program utilizes videos and learning modules that will take the user through a sales training journey, focused on the fitness space. Why is this cool? Studio owners and staff are often not trained or motivated to sell services. Rather they are typically excited by the offering but fail to ask the key questions to turn first time users into members, and members into long term clients. What else is cool? The post pandemic world is coming and studios are going to need to onboard as many new members as possible to ensure their survival. Additionally in-studio sales are equally important. Encouraging members to "buy the t-shirt, or water bottle, swag, prepared meals and refreshments" can triple the wallet share of the client and create an even "stickier" customer experience. We have extensive experience in this space and want to launch and grow this segment and would like to gain insight into the best ways to sell this online program. You can visit the site at www.fitnessstudiosalestraining.com

Boutique Hotel Market Research
Our client operates a small number of unique tourist focused hotels located in tourist corridors. Having mastered the concept of operating this sort of business, they are looking at expanding locations in North America, through acquisition. With this goal, our client is eager to gain information and market research regarding what are the future focused travel and tourism factors that would pinpoint the best possible targets for acquisition discussions. We believe the following considerations might be valid for consideration: Where are the most active tourist areas that reflect their current offering and tourism experience? What are the future trends in experiential tourism? Are there economic, geographic or other factors that dictate why one tourism corridor may outperform or outlast another? There are other factors as well, however due to confidentiality, they will be reveled at the start of the project. The second ask would be to prepare a list establishments inside of these parameters that would be reasonable targets for our client to approach. A third and final ask would be to have the students or interns to provide a modern view and opinion on their findings! Thank you and we look forward to discussing further.
Work experience
CEO
The Method Effect
Calgary, Alberta, Canada
July 2014 - Current
Management consultancy.
COO
Packers Plus Energy Services
Calgary, Alberta, Canada
August 2012 - July 2014
Ran worldwide operations - Oil and Gas.
CEO
Baxter Bean & Associates. Inc
Calgary, Alberta, Canada
January 1998 - July 2012
Mid-sized management consultancy and training organization.