New Product Marketing

Our company advertises thousands of products online. We would like to revamp our marketing as we have recently developed a new product. Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.

Shopify Website Optimization and Bug Fixing

K & Co is seeking a team of learners to assist in optimizing and maintaining their Shopify-based e-commerce website. The primary goal of this project is to ensure the website is up-to-date, user-friendly, and free of any technical issues. The learners will be responsible for implementing updates to the website, which may include adding new features, improving existing functionalities, and ensuring the site adheres to the latest web standards. Additionally, the team will identify and fix any bugs that may be affecting the website's performance or user experience. This project provides an excellent opportunity for learners to apply their knowledge of web development and e-commerce platforms in a real-world setting. Key tasks include: - Implementing updates and new features on the Shopify website. - Conducting thorough testing to identify and resolve bugs. - Ensuring the website is optimized for performance and user experience. - Collaborating with K & Co's team to understand specific requirements and feedback.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

ENOV SPORT - Web Development Phase 2

we need assistance developing an outreach process and reach out to potential clients and follow up. We would like you to prospect, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market and execute The project may include, but is not limited to: Identifying new potential accounts that align with our current customer base. Compiling relevant market information. Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and execute strategy. I would need 2 students 70 hours (French or English-speaking intrapreneurs are welcome)