Swim Drink Fish, a non-profit organization dedicated to ensuring swimmable, drinkable, and fishable water for everyone, is exploring the feasibility of selling water sampling poles. These poles are essential tools for collecting water samples, which are crucial for monitoring water quality. The goal of this project is to create a comprehensive business plan that outlines the market potential, operational requirements, and financial viability of this new venture. The project will involve market research, competitive analysis, cost estimation, and revenue projections, along with understanding how and where to manufacture this product in a cost-effective manner. By the end of the project, Swim Drink Fish aims to have a clear understanding of whether entering the water sampling pole market is a feasible and sustainable option for the organization.

Being a non-profit, Swim Drink Fish is exploring diversifying our funding sources and we believe that by selling water sampling materials, we may generate extra funding for our projects that give back to communities in Canada.

Key tasks include:

• Conducting market research to identify potential customers.
• Discovering a manufacturer for these poles
• Analyzing the costs associated with manufacturing and distributing water sampling poles.
• Developing a marketing strategy to promote the product.
• Creating financial projections to assess profitability.

The deliverables for this project will include a detailed business plan and a feasibility report. The business plan should cover market analysis, marketing strategy, operational plan, and financial projections. The feasibility report should provide a clear recommendation on whether Swim Drink Fish should proceed with selling water sampling poles based on the findings from the business plan.

Key deliverables include:

- A comprehensive business plan document.

- A feasibility report with recommendations.

- Presentation slides summarizing the key findings and recommendations.