PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Scale Collaborative is a group of companies focused on social innovation and the social economy. We support a number of programs and initiatives, including Thriving Non Profits (TNP) (https://thrivingnonprofits.ca/). TNP helps non-profits and charities become more financially resilient and more entrepreneurial, allowing them to become less grant-dependent, diversify their revenue and maximize their traditional revenue strategies. This is incredibly valuable information that can support charitable sector organizations to create deeper impact and remain resilient in the face of challenges like COVID-19. We are looking for a student team to undertake market analysis, create a marketing plan and produce some initial marketing content based on the new plan.

The goal of this project is to establish new and creative marketing approaches to help more organizations learn about and take part in this valuable program.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?

5

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT:

50 hours

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Conduct a marketing analysis by looking at the existing marketing and communications materials and providing suggestions for improvement. Potential to also conduct competitor research, current market analysis and create client/audience profiles.
• Create and recommend a marketing plan for the program to streamline program messaging and cohesion
• Create some sample marketing materials in line with the marketing plan (potentially short videos and social media posts)

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Communications and marketing experience an asset
• Conduct market research & collect data
• Provide creative ideas for engaging marketing content
• Produce marketing content samples

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• Market research
• Marketing plan
• Sample marketing materials (social media posts, short videos etc.)

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI:

English

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Robyn Welsh

This project will be supervised by Scale Collaborative's full-time Marketing Coordinator. A clear work plan, goals and opportunities to check in will be provided. There will always be a point of contact for questions.