Mount Royal University
Mount Royal University
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Strategic Public Relations Campaign Development

COM 400
Open Closing on July 8, 2025 / 2 spots left
Champlain College
Champlain College
Burlington, Vermont, United States
Sarah Jerger
Sarah Jerger
Instructor
1
Timeline
  • August 25, 2025
    Experience start
  • October 7, 2025
    Mid check point
  • December 11, 2025
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Public relations Communications
Skills
effective communication planning public relations campaigns ethical standards and conduct communication public relations writing diversity awareness
Learner goals and capabilities

This experience focuses on equipping learners with the skills to design and execute strategic public relations campaigns. Participants will apply the RACE framework—Research, Action Planning, Communication, and Measurement/Evaluation—to real-world scenarios, enabling them to address organizational challenges through effective communication strategies. Learners will gain the ability to analyze public relations opportunities, develop comprehensive strategies, and implement tactics that align with business goals, all while considering legal, ethical, and multicultural factors.

Learners

Learners
Undergraduate
Intermediate levels
5 learners
Project
Educators assign learners to projects
Teams of 2
Expected outcomes and deliverables

Students will be able to:

● Identify a client’s public relations challenges and opportunities

● Work within a team and individually to create a strategic public relations campaign that

will be evaluated by an actual client

● Create individual writing and case study assignments that will enhance

Project timeline
  • August 25, 2025
    Experience start
  • October 7, 2025
    Mid check point
  • December 11, 2025
    Experience end

Project Examples

Requirements
  • Develop a public relations campaign for a local non-profit organization to increase community engagement
  • Create a media management strategy for a government agency to improve public perception
  • Design an educational outreach program for a healthcare provider to raise awareness about a health initiative
  • Formulate a crisis communication plan for a small business facing a public relations challenge
  • Plan a multicultural public relations campaign for an educational institution to attract diverse student populations
  • Execute a social media advocacy campaign for an environmental organization
  • Develop a public relations strategy for a tech startup to launch a new product
  • Create a community relations initiative for a local arts organization to increase attendance at events

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    What goals would you like students to help your organization achieve during this project?  *
  • Q2 - Text short
    Are there particular tools or platforms (e.g., Hootsuite, Canva, Cision) the student should be familiar with or will be learning?  *
  • Q3 - Text short
    How often will you be able to check in with students (e.g., weekly meetings, status updates)?  *
  • Q4 - Checkbox
     *
  • Q5 - Checkbox
     *