Mount Royal University
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Volunteering: Communication and Marketing

Bachelor of Communication Studies
Closed
Mount Royal University
Mount Royal University
Calgary, Alberta, Canada
Yifei Wang
Yifei Wang
Growth and Innovation Specialist
(4)
3
General
  • Undergraduate; 2nd year, 1st year
  • 30 learners; individual projects
  • 60 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 7/3 project matches
  • Anywhere
  • Academic experience
  • Any
  • Any
Categories
General Marketing analytics Communications Market research
Skills
digital marketing project planning marketing strategy communication
Project timeline
  • December 13, 2021
    Experience start
  • April 2, 2022
    Experience end
Overview
Details

Students are seeking opportunities to work collaboratively and share different insights into communication and marketing. This course aims to increase students' awareness of how the skills and information learned at university apply to the real world outside of the classroom. As a result, we are seeking to facilitate student engagement with the public and private sectors during the students' time in the degree. These students are 1st and 2nd year undergraduate students in their beginning year of study. The virtual volunteer opportunity will prepare them better to gain exposure to real life communication and marketing problems in the workforce.

Learner skills
Digital marketing, Project planning, Marketing strategy, Communication
Deliverables

Project deliverables will vary depending on the scope of the project. Students will complete about 60 hours of volunteer placement by the end of November, 2021. Examples of deliverables include but are not limited to:

  • needs analysis report
  • communication and/or marketing strategy recommendation/proposal
  • user analysis report

Project Examples

Students will be working on business opportunities of your choosing. Potential projects can be:

  • conducting a need analysis
  • creating a design proposal including mock-ups, project plan, budget and timeline.
  • conducting a user analysis
  • developing a communication and/or marketing strategy for an organization
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.